So, you have manufactured branded macarons? Do not expect anyone to recognize your brand unless you provide your sweets in boxes that are as eye-catching and unique as your macarons. A custom box is a type of box that is crafted in a specific way. These custom macaron boxes are able to be modified in any certain shape, size, design, and style.
In today’s bakery industry, the demand for custom packaging is increasing due to fierce competition in the market. Hence, you should never use plain packaging boxes to pack your bakery items such as macarons. Indeed, you have to learn the roles of custom packaging boxes.
In a highly competitive world, brands should always think about the benefits of bakery marketing. Yes, there are some wonderful features offered by custom macaron boxes you should use. Let’s discuss!
Printed Macaron Boxes Make a Remarkable First Impression
In this innovative world, printed macaron boxes are best for packaging your sweet macarons. With a premium print style, these boxes would help you in influencing your macaron-targeted consumers.
As a brand owner, you know that you only have one brief opportunity to make a remarkable first impression. Thus, the first point of physical contact is when the consumers receive their order. Well, we can say that the packaging of your macaron is the first handshake that simultaneously creates an image of your product and your brand.
Applicable with Special Printing Style
One of the major packaging functions for your macarons is the arrangement of your custom macaron boxes. Your packaging must be properly designed for macaron specifications. Once the design is ready, the next step is to print it. It is better to print them with the latest digital printing and offset printing.
You should also make sure that the packaging service provider uses special ink for the printing style. We highly recommend working with a trusted packaging supplier such as Silver Edge Packaging for this. Why? Using high quality ink from a competent packaging provider will greatly improve the look of your box.
Provide a Commercial Product Photography
For some e-commerce brands, a physical presence in a brick-and-mortar bakery can also be a great sales channel. If you are one of these brands, of course, you have spent a lot of time and effort to spruce up your sweet macarons on the store shelves.
The reason is obvious, it is that humans are visible beings, we eat a lot and digest with our eyes. Therefore, your product photography should be commercial and informative. In fact, this is also the main reason why product packaging needs to be unique and stand out. Even simple macaron boxes wholesale can stand out on the shelves if designed properly.
On the other hand, product packaging can also be helpful if something unique does not suit you and you want a more subtle and recognizable image of your product.
Present Your Brand Image with Custom Macaron Boxes
We know that branding plays a big role in more than just a logo in this highly competitive marketplace. Your branding is, in essence, how your brand stands out visually, and this is where product packaging comes to the rescue.
By printing your logo, brand name and other design elements would reflect your packaging box branding. Ultimately, you are able to create a brand image that knows exactly how to present itself in the marketplace. Custom macaron boxes with your logo will be an impressive offer for your target group by utilizing a great customization option.
Displaying a striking brand logo and points of interest will help you present your brand image to consumers. Clean design is becoming a trend in bakery packaging these days, and it’s important to look at every detail. The product packaging should include the names of your bakery and brands, logos, ingredients, slogans and pricing information.
With your logo and brand identity, your favourite customers will always know your brand every time they see your customized box. Moreover, you need to inform your target customers by including all the details on your printed macaron boxes. Not to mention, you can also add discount coupons to entice consumers to buy and become regular consumers in the future.
The Ideal Marketing Channel
Another function of bakery boxes is that it is one of the best places where you can give all the answers to your customers’ questions. Product packaging is the ideal marketing channel and a potential place to educate your customers about why they should purchase from you.
When a customer picks up your bespoke macaron box, they will be reminded why they chose to buy your macarons. The key role of marketing and advertising is to ensure that customers acknowledge and already made the best purchasing decision.
Provide the Safety of Your Products
Undoubtedly, high-quality materials are needed to assemble flawless custom macaron boxes. Why? The reason is that the materials must provide maximum protection and add charm and style to your sweet macarons.
Cardboard Is used exclusively for the production of packaging for bakery products such as macarons. This is because this material provides the longevity that customers expect. Thus, cardboard packaging boxes will protect your macarons from the harmful effects of the environment. Plus, they would preserve the quality of your macarons in the best condition.
Keep in mind that no matter what you design, practicality must take precedence over attractiveness. This concept says a lot in the world of packaging design. Furthermore, the original packaging design has a form and a function. It is the packaging that is responsible for the safety of your macarons during the delivery process.
On the other hand, your macaron boxes wholesale are also the stage where your macarons first appear in your customer’s life. Subsequently, the packaging design, where form and function meet in sync. In fact, designing packaging boxes with an experienced packaging supplier can be an interesting and memorable experience that you may never have had before.
Help the Environment
As it is well-known, the idea of the environment has led consumers to choose products wrapped in eco-friendly packaging. This preference also applies to printed macaron boxes. As we all know, macaron is one of the most delicious bakeries that should be packaged in a box that can indicate how mouth-watering the macaron is. There is no doubt that ecological boxes are the best solution in this case.
As the world faces many problems related to the increasing use of plastic, it is our time to do our part in helping this planet. Kraft is an eco-friendly reusable packaging material ideal for macaron boxes wholesale. Using sustainable ingredients in macaron packaging can help you get big sales and keep your promises to the environment.
Macaron boxes are manufactured using food grade materials and advanced technology, these tools provide strength and texture to your packaging box. As a result, consumers in the market can use the box for a wider variety of uses. Beyond this, these boxes can be recycled and reused by your macaron consumers.
Custom Macaron Boxes with Adds-On
One of the many things that impress consumers with macarons is the use of additional features. When you customize your printed macaron boxes, you have the option to add some additional features. There are a number of features that will make your macaron boxes even more luxurious.
It depends on the type of your bespoke boxes. For example, if you need to create a gift box, you can use spot UV. Or you can add a glossy finish to brighten up your box.
However, whatever option you choose, make sure it matches your bakery brand theme. As a competitive brand in the bakery industry, your packaging boxes must ultimately represent your brand. Accordingly, design the boxes exactly how you want your brand to appear in the market.
How to Get Exceptional Macaron Boxes?
Working with a professional packaging supplier is another important part of business development. The company will help create the most unique styles for custom macaron boxes. Also, if you are a beginner, you may not know much about designing your boxes. After all, you need the help of experts to put your brand at the top of the list.
In this sense, Silver Edge Packaging will be the best option for you. We provide the finest quality packaging and printing services. It will be easier for you to enhance your brand image by getting the most innovative macaron boxes wholesale. With appealing boxes for your delicious macarons, you can sit back and watch your sales grow.
When we customize your macaron packaging, we will let you choose reliable and durable packaging materials. With us, you can also print your company name and brand logo on the box using the most recent digital and offset printing technology. After all, these boxes will strengthen your brand visibility and grow your business.
If you decide to work with us, you would get many benefits and would not have to be concerned about quality. Silver Edge Packaging provides only first-class boxes to our valued clients. Even better, you can get these outstanding custom macaron boxes, custom sushi boxes, custom cake boxes, and custom seed boxes at affordable prices with free shipping!