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This blog is going to be a very specific one, helping you understand cereal boxes and the different dynamics of the manufacturing and usage. The main focus will be on how tall cereal boxes are while also covering other topics, like consumer psychology behind their size and material options. At the same time, we will talk about their standard height categories and global variations. The main purpose will be to help you learn about the best options for cereal boxes for your business and the best options for better sales. So let’s start this one.
12 Inches Is the Best Option
Reasons we talked about for keeping a cereal box 12 inches tall, there are some other ones you need to know:
- The standard size of cereal boxes also makes sure it does not topple over easily, which means a box that is too tall can easily fall over.
- At the same time, the right size of these boxes makes them stable enough to stay upright, even if a child bumps them during breakfast or even if someone brushes against the shelf.
- These boxes are engineered in a way that ensures the base is around 3 inches deep. The box will maintain a safe equilibrium, working perfectly for the shelf and for other needs as well.
Why Does Box Height Matter?
There are several reasons why the height of a cereal box will matter in modern days. There are some important ones to know:
- The Billboard effect is the most important one, as it offers vertical real estate to allow you to print copy and other marketing material on it.
- According to psychology, human attention is automatically drawn towards objects with more vertical space. This means that a taller box is more likely to attract attention from a potential customer in the superstore.
- At the same time, the perceived value of a taller box is higher due to it making an impression that taller boxes have more quantity.
- Also, a taller box has a more premium look, offering a feeling of elegance and professionalism in comparison to a shorter one.
Eye-Level Marketing
When it comes to marketing, eye-level marketing impacts perfectly in such a scenario. According to research, it is the best way to target a child by adding high sugar content and bright colors to the package and keeping it 3 to 4 feet off the ground, at a perfect eye level. At the same time, healthy or high fiber cereals are placed on the top shelves with muted colors while offering a five to six feet height range for an adult’s attention. This means that the right height can help you entice the right category and age group of customers.
When a cereal box is put in a vertical space, it is a way to manipulate the gaze of the brand mascot, making the kid feel that it is looking at him. Research shows that once a kid perceives the brand mascot looking at him directly, it creates a connection and a feeling of friendship and trust. Products made for adult consumption, at higher shelves, would offer eye contact and were kept for adults. This also impacts the purchase by making sure the kid sees the character before the parent does, making a positive impact on sales. This leads to an impulsive purchase even before the price is checked.
Psychological Impacts on Sales
A thinner cereal box will offer more variety on the same shelf, while there will be more facings in comparison to other shelves. This will increase the potential of sales due to more mascots facing the human customers, creating a bond and trust at the point of sale. At the same time, most shelves are no more than 12 inches tall, which gives these boxes a sweet spot of 11 to 12 inches in height.
Also, if the box is too big, it won’t fit in the bottom shelf, which increases the chance of it being put in our level shelves. They are also quite ergonomic to grab, which means your customers will easily be able to grab them due to finger clearance. Another thing to keep in mind is 12 inch boxes stack perfectly on a standard pallet.
Why Material Matters?
When it comes to you can utilize the following ones:
- CCNB is the most common one used for cereal packaging. This material has a wide printable surface that also has a perfect thin layer of Kaolin clay that offers high-resolution graphics while also making sure to offer stiffness against integrity issues.
- With an inner bag, you get a pillow effect as it offers internal support for the bag due to the trapped air inside.
Silver Edge Packaging: Get Your Boxes With Us!
With Silver Edge Packaging, you can get the best cereal boxes that help you improve your sales and get better profit margins. The best thing that you get with us is a 30% discount on bulk orders with 100% free delivery to your doorstep. Apart from that, you get your boxes delivered in no more than 8 to 12 working days, saving you time and energy. So, you can order your customized packaging once you get a quote from our expert.
Conclusion
We talked about why 12 inches is the best option for cereal box height. At the same time, we tried to cover the different reasons why this size is a perfect one for this product while also talking about the consumer psychology behind it. Also, he made sure to help you learn about which different packaging material options are perfect for such products, while talking about the practical details that impact sales in this regard. We hope it was a helpful one to help you learn about this topic.
