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Face cream is included in one oversaturated niche; a new product every day, the more you explore. What is going to make your product stand out then?
Yes, the product’s value lies in its working, but there’s one step that comes before buying, which is being attracted to the packaging. The product packaging has to attract customers on its own.
A face cream box is as important for skincare brands as the product itself; it is what makes one brand stand out from the others.
Let’s have a look at different materials you can use to help your brand stand out in terms of face cream box solutions.
Why Packaging Material Matters So Much for Face Cream?
Before we look at the materials, it is helpful to know what they are up against. You see, face cream is a sensitive product to package. It usually comes in a jar, tube, or pump. The formula is sensitive to light, heat, and moisture, which can weaken the ingredients over time. A full jar of face cream is also heavy and can break easily.
So the box has to do three things at the same time:
- Protecting your delicate formula
- Supporting the weight of the face cream jar
- Looking good enough to sell
The right material for face cream packaging performs in all three above.
The Different Face Cream Packaging Materials
Choosing the material for your face cream box makes a huge difference between a poor-quality box and one that attracts attention.
Here are the different face cream packaging materials you should consider.
Paperboard
Paperboard is a great choice for face cream boxes because it is smooth and comes in a flat, even board. It helps your brand stand out because of its surface that can reproduce large areas of color and bold text very clearly. Plus, it is eco-friendly because it is made of paper, which is recyclable and can even be produced from recycled fiber.
Paperboard is printable, flexible, and customizable—all the qualities to help level up your branding performance.
Kraft
Kraft is a brown uncoated board that has an earthy, “honest” organic look. It is an ideal choice for skincare brands that want to tell a natural, eco-friendly brand story.
This material helps your brand stand out because of its raw and natural look, which can stop a shopper in their tracks.
The best part is that Kraft is eco-friendly material because it is recyclable, biodegradable, and often made with a great proportion of recycled content.
Why should your business choose Kraft?
- It is sturdy enough to hold the box’s shape around a filled cream jar
- It is lightweight enough to keep your shipping costs low
Cardboard
A cardboard box is more sturdy than a paperboard box. If you want to give your brand a more elegant and premium feel, then this is the one for you. It helps a brand stand out because a heavier and more solid box feels like quality.
The benefits of cardboard are that it is durable, can support the weight of your face cream jar, and gives your product a premium look at the same time.
Corrugated
Corrugated board is made from a wavy fluted layer pressed between liners. It is a perfect choice for brands that sell their face cream products online or ship them in bulk. It helps your brand stand out and become more reliable because it offers the utmost protection for your product during shipping.
The benefits of corrugated material include:
- It absorbs drops and knocks
- It resists moisture and heat
- It protects your products even in a harsh shipping journey
Whether you are sending your sensitive creams in fragile glass jars or bottles, rest assured that they will stay perfect and look adorable on every doorstep.
Rigid Stock
A face cream box made of rigid stock screams luxury even before customers open the box to hold your product. Why?
Rigid stock is a high-density material that is used for luxury packaging. It is the preferred option for skincare brands that want to make a premium statement.
Rigid stock—whether greyboard or chipboard—gives your delicate face cream product a vault-like presence. The best part? It delivers a high-end presentation that supports premium pricing.
Matching the Material to Your Brand’s Value
When you start choosing material for your face cream box, the first thing you should think about is what fits your brand, your price point, and your values.
Here’s the scoop.
- Paperboard is versatile and affordable
- Kraft showcases your brand’s eco-friendly approach
- Cardboard adds strength and a premium feel
- Corrugated protects your delicate face cream jars during shipping
- Rigid stock makes a luxury statement
All of these materials are paper-based and recyclable, so you do not have to choose between sustainability and quality, only the one that makes you stand out in the market.
In Summary
Without any doubt, for a face cream or skincare brand, the box material is one of the most important details. It is the decision that shapes how the product looks, how sustainable it is, and how much it is worth. The right material can make your brand stand out and help you sell products. So make sure you choose the material that fits your face cream, your price point, and your values.
With the right material, a face cream box will become more than a container. It will become the reason why a shopper chooses your cream over another one.
Which material do you prefer for your face cream box? Silver Edge Packaging can help you compare paperboard, kraft, cardboard, corrugated, and rigid stock options, with our free design support and guidance. We ensure every packaging protects your cream, reflects your values, and helps it sell. Get in touch to get started.
