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There are thousands of products available in a retail store. Thus, it might be difficult to differentiate your products in the crowded retail marketing space. This is where PDQ packaging comes as a savior. By using PDQ displays, you can attract new customers easily and leave a good impression. So, what is PDQ packaging and why is it important in retail? Let’s dive in.
What Is a PDQ in Retail?
First of all, let’s know what is PDQ stand for.
Well, the spelled-out meaning of PDQ is surprisingly simple. So, PDQ stands for Pretty Darn Quick or Product Displayed Quickly. In other words, PDQ displays are retail-ready displays that come fully assembled and stocked.
The main idea of the packaging is to save more time on setup. What does it mean?
It means that getting a PDQ display ready for the floor can be as simple as popping open some cardboard and placing the display in the right location.
For sure, the popularity of a PDQ lies in the benefits it offers. By using a PDQ display, your products spend less time on the shelves. Even better, PDQ packaging provides valuable advertising space to improve your brand’s recognition in the industry.
What Does PDQ Meaning in Retail?
In the retail industry, PDQ displays are also famous as Shelf-Ready Packaging or Retail Ready Packaging. As the name suggests, these displays help you sell your products in retail spaces. But there are more purposes of PDQ displays.
Let’s break it down!
Improving Products’ Shelf Visibility
When you write your shopping lists, you probably don’t add brands next to each product. However, you might have a mental note of which brands you prefer. Yet, pricing and branding can sway this purchasing behavior easily.
Accordingly, when you use PDQ packaging, you can get your products in front of customers quickly and efficiently. This also means that you can improve your products’ shelf visibility and help them stand out. As a result, you will also increase impulse purchases.
Easy Positioning
Typically, there are two main functions of PDQ displays, which are:
- They can be a fast-track product stocking
- They are ideal for advertising spaces
Mostly, PDQ displays require little to no setup. Yes, you can easily stock trays, bins, and racks with your products before going to a retail store. Then, all you have to do is place your display in a strategic spot.
Moreover, a PDQ pallet (which stands for Pallet Deal Quantity) can be an exhibitor used as part of a point-of-purchase (POP) strategy in retail stores. You can use it to showcase and sell products quickly in strategic positions. The best part is that this ability to set up multiple displays ensures your products can be in as many stores as possible.
Extra Free Advertising Space
Another benefit of using PDQ packaging is that it provides extra free advertising space. In fact, you can use the sides and backs of PDQ to showcase your product pictures, information for customers, and even QR codes for your app or website. Hence, this packaging will be very useful if you run a competition or promotion.
In addition, PDQ displays can reinforce your brand’s identity and offer customers additional information. Eventually, with all this extra information, you can influence their purchasing decisions.
A Powerful Communication Tool
PDQ displays not only serve as a convenient way to stock your products. More than that, they will be a powerful communication tool for brands. Just like shelf ready packaging boxes, when you can use them correctly, PDQ displays can significantly impact your product’s sales.
What Packaging Materials Can Be Used to Design PDQ Displays?
Typically, you can design PDQ displays from corrugated cardboard. Besides being recyclable and printable, corrugated cardboard has the extra advantage of being simple to assemble and disassemble. Accordingly, this simple assembly feature will enable you to easily integrate your products into any retail environment if you sell them at several locations.
Moreover, you can also get PDQ displays in custom sizes and forms to suit your demands and various settings. All you need to do is to work together with packaging professionals in Silver Edge Packaging.
What Products Will Be Best Placed in PDQ Displays?
Small products will work best in PDQ displays. In fact, you can stock them with any number of products. However, you generally place merchandise in multiple rows or stacks. Yes, you can place anything from chapstick to earbuds in a PDQ display.
Of course, you should note that it’s more than the product you’re selling. Instead, it is also about how you brand them that can make a difference.
For example, you can use eye-catching colors and graphics, a bright logo, quick, and value propositions when designing your PDQ displays. This way, you can easily grab customers’ eyes. At the same time, you can educate them on your products while encouraging them to buy.
The Best Applications for PDQ Packaging
Luckily, there are various applications for PDQ packaging in a crowded retail setting.
Let’s have a look at the popular applications below!
Countertop Displays
Many brands use countertop displays in the retail setting. These displays are designed to sit on the countertop or another flat surface. Usually, you will find them next to the cash register to entice customers to make extra purchases during checkout. Countertop displays will be ideal to showcase small products like candies.
Floor Displays
As the name suggests, floor displays are designed to be placed directly on the floor. Well, these displays are a good choice for larger retail spaces. You should consider using a floor display if you sell bulk products like chips or cereals in custom boxes with logo. By showcasing your products in floor displays, you can catch customers’ eyes from across the store.
Endcap Displays
Endcap displays are your way to go if you have limited shelf space. These displays come free-standing to be placed at the end of store aisles. If you are promoting seasonal products or new product lines, these displays are ideal.
Final Notes
No doubt, by using PDQ (Pretty Darn Quick) displays, you can attract new customers easily and leave a good impression. With the tremendous benefits they offer, PDQ packaging is important for you to have in the retail industry.
Well then, if you think that it’s time to showcase your products with PDQ displays, contact Silver Edge Packaging today!
