Perfume, every one of us uses it daily. Perfume is no longer just a daily item that people buy. Instead, this item turns out to be the one that helps us build more confidence. We feel good when we smell good. Well, that’s absolutely correct. With the increasing demand for perfumes in the market, many new brands are appearing to take part in the competition. If you are one of them, you surely need to design the best packaging to make your perfumes more visible. How? Let’s explore some perfume packaging ideas!
What Makes Product Packaging Important?
Before we dive further into perfume packaging ideas, it would be great to explore more about the importance of product packaging for your perfumes. First of all, product packaging is the one that interacts with your customers. Obviously, you cannot go to the market and interact with every single customer to convince them to purchase your perfumes.
Another significant importance of product packaging is for product safety. Perfumes come in bottles or containers that are mostly made of glasses. In this case, you will have to take great care of your fragile and sensitive items. The importance of product packaging plays more when you need to deliver your perfumes. The product packaging will be the one that protects your perfumes and makes them remain safe during transit.
Last but not least, your perfume packaging boxes are the best and most inexpensive marketing tool you can get. These boxes will act as a silent salesman that promotes your perfumes. Eventually, when you print your brand logo on the boxes, you can turn them into your brand representatives. Thus, you can forget those expensive commercial advertisements as you have the most cost-effective tools.
Well then, let’s start exploring some packaging ideas!
Luxury Perfume Packaging Combined with Ornament Design
The ornament designs today turn out to be a trending topic in the packaging industry. Many brands have been applying these designs to their packaging boxes to grab more attention. The best part is, by following this trend, you can even make your packaging look more stylish.
The ornament designs resemble classic and elegant looks. By combining these designs with luxury perfume packaging, you can improve the visibility of your product. But how to make your packaging look more luxurious? Finishing effects are the answer!
You can polish your packaging with a wonderful finishing effect. There are various impressive options for this.
- Matte coating – Works very well to make your packaging look more decent and attractive
- Glossy coating – The best option if you want to make your packaging shinier
- Silver or gold foiling – Both techniques will make your packaging look more exclusive
- UV spot – This lamination will shield your packaging with extra protection
Whatever finishing option you will choose, make sure that it will highlight your perfumes. By highlighting them on the shelves, you can make your perfumes fly off within a short time.
Tell Your Brand Story through Perfume Packaging Boxes
Customers would love to know more about their favorite brands. In fact, they would be excited to find out about how your brand was created, how you got the inspiration for your perfumes, and so on. By telling a bit of your brand story, you can eventually build a strong customer base.
Well then, why don’t you use your perfume packaging boxes?
Yes, these excellent boxes will act as a blank canvas that offers media for you to communicate with your customers. You can provide a brief story about how you created your perfume brand. You can also add your brand slogan to the boxes to drive more customers. Or else, you can describe how exceptional your perfumes are and what makes them exceptional.
Be creative and make wonders with your packaging boxes.
Also read: Fundamental Roles of Perfume Boxes in Marketing Your Items
Natural Colors and Earth Tones Make a Perfect Combination
Natural colors will never be out of date. People love to see and purchase items that come in natural colors. Eventually, your perfume brand can take the most advantage of this situation. Natural colors and earth tones will make a perfect combination for your perfume packaging ideas.
You can go with soft colors such as pastel or brown. For a more earthy tone, you can choose kraft packaging material. This material comes in a brown earthy color. When you use kraft to make your packaging boxes, you will deliver a captivating natural feel and look.
Another great thing about using kraft is that this material is eco-friendly. This means that your perfume brand is contributing to saving the earth. As a result, you can expect to get more attention from those environmentally conscious customers. There you go! More prospects to grab means more sales to expect!
Apply Flat Illustrations to Your Luxury Perfume Packaging
Flat illustrations reflect simplicity. Accordingly, we know that simple can symbolize more. By applying flat illustrations to your luxury perfume packaging, you are showing the elegance and trendiness of your perfume packed inside.
In addition, flat illustrations can also resemble classiness. Your packaging will look classier and bring up the vintage look for your customers to get. In the end, you will be able to increase the number of customers to love and purchase your perfumes. After all, people love to get classy items as they find them to be luxurious. Hence, show them how luxurious your perfumes are and see how they will only purchase from you.
Go for a Unique Shape When Designing Your Perfume Packaging Boxes
To compete and win the market, you need to be different from others. Indeed, you need to show your customers that you are offering the most unique perfumes they should get. Everything starts from product presentation. The quote “the first impression will be the last impression” matters a lot here.
When it comes to designing your perfume packaging boxes, you can go for a unique shape. There are various shapes for custom boxes you can choose from.
You can go with:
- Pillow boxes
- Window boxes
- Sleeve boxes
- Pyramid boxes
- Tube boxes
- Or other dazzling shapes
When you have a reliable packaging partner such as Silver Edge Packaging, you can even get custom shapes for your boxes. Well, this will surely turn those heads toward your perfume.
Personalized Boxes Inspire the Unboxing Video
We know very well how the unboxing videos have been turning social media upside down. Accordingly, many new brands have been getting benefits from this trend. Those customers would love to record and share their unboxing videos, ONLY if you can draw them to like your products. Speaking of perfumes, we know that customers can easily like them. But how about delivering a more memorable customer experience?
In this regard, you can personalize your perfume packaging and make customers feel more appreciated. There are many creative ways to do this actually. For example, you can add:
- Hangtag with customer’s name on it
- A handwritten note to say thank you
- Apply a fancy ribbon or a trendy bow
People love to get a product that is exclusively made for them. So, why don’t you show them how you care about your customers’ experience?
Sustainable Packaging Boxes Should Never Be Ignored
It will not be a complete tip of perfume packaging ideas if we are not mentioning sustainable packaging boxes. Yes, sustainability is still an important factor to consider when designing packaging boxes for your perfumes. You should make your packaging boxes to be recyclable in this case.
Fortunately, the packaging materials offered by Silver Edge Packaging will help you sort out this issue. We use recyclable materials such as:
By producing recyclable boxes, you make it easier for customers to also reuse the boxes.
Include Innovation on Your Perfume Packaging Boxes
Running a brand in the modern industry requires you to be innovative and creative. This applies especially when you aim to catch modern customers. What if you include innovation in your perfume packaging boxes? Wouldn’t that be a smart idea to magnetize them?
Indeed, it would be an excellent move to include innovation in your boxes. What are they?
- QR code where customers can scan it and know more about your product
- Product information through URL
- Website registration
- Printing your brand logo with innovative printing technologies
All the efforts will help you to extend the visibility of your perfumes as customers would get the chance to explore more about your products. Even better, all these smart strategies will assist you to reach a wider audience. Well…
Perfume Packaging Boxes from Silver Edge Packaging
Now that you know some perfume packaging ideas, you must be excited to design your own custom packaging. For this, you will need to work with packaging professionals. Well, Silver Edge Packaging will be your best solution to rely on in this regard.
We provide the most outstanding perfume packaging boxes to help you make milestones. By availing of our complete customization offer, you will get the chance to design your boxes according to your needs. Our packaging specialists take pride in assisting you all through the designing processes. Better than that, you will get our design assistance for free! Place your order now to get our special discount!