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Whatever the industry, product, or location, packaging is vital for wrapping products in a safe and professional manner. Therefore, brands try to choose good packaging that meets their products and industry standards to help them get the desired benefits. Great product packaging is vital not only for products but also for brands and customers.
If you want to pack your products and before going to manufacture their boxes, you want to know about the characteristics of good packaging. In this article, you will get complete information about the features of good packaging that can help you choose the best one for your products.
Why Products Need Custom Packaging?
Custom product packaging is a player card for protecting products’ protection and visual presentation, and it also matters a lot for the sustainable growth of the brand. It shows the unique personality of the brand, keeps products safe from damage, and enhances the user’s experience. Custom boxes also provide the perfect fit to products of all sizes and keep them safe, whether in a showcase or for shipping.
The most important benefits of these boxes are to provide an excellent space for the printing of logo, company name, and specialized graphics to stand out brand. You can enhance the selling chances of your products by using custom printed packaging boxes.
Without any wait, let’s learn about the characteristics of good packaging.
The Most Important Characteristics of Good Packaging
If any brand wants to get the desired results or wants to get more sales, its products should carefully select the packaging. Because packaging is the thing that can make or break the brand’s reputation.
Do you want to know what is good packaging? If so, no worries! We are going to discuss the most essential characteristics of good packaging for the integrity of products and the brand.
Protective and Secure
Protective packaging means a box with a robust structure and secure packaging that has a design that ensures complete protection from unnecessary unboxing, collision, and other physical damage. Thus, great product packaging should be both protective and secure to completely safeguard the products from physical and environmental damage.
It should have robust walls with suitable thickness to bear the pressure during stacking, storage, and shipping. Having protective inserts allows brands to keep single or multiple products in place and prevent damage due to collision. Protective layers of coatings and lamination, along with strong locks, are the features of good packaging products to keep items safe from unwanted unboxing, dust, moisture, germs, and sunlight.
Functional and Handy
The purpose of adopting innovative packaging solutions is to enhance the functionality of any product box packaging. Therefore, brands only choose the good packaging that has excellent functionality, such as:
- Should Be Easy to Open: Good packaging design should provide easy unboxing to customers.
- Portable: Keep the product safe and provide ease during shipping.
- Stackable: Provide excellent, easy, and stable stackability.
- In Some Cases Resealable: In some cases or for reusable products, your product packaging should be resealable.
A functional and handy packaging can show the professionalism of any brand in its products and services.
Visual Appealing and Promotional
Visual appeal of products and promotion of the brand are also the main objectives of great product packaging. To enhance the appeal of products, it has elegant and high-quality printing of product images, vivid colors, and attractive graphics. Therefore, a well-designed and printed packaging makes the product more prominent among the mess and attracts more customers.
Let’s define packaging in marketing! Packaging also plays a vital role in the branding of any product, helping brands to get more sales. With the printing of branding elements and unique shapes and styles, good packaging shows the distinct personality of any brand, even in a competitive retail arena. Therefore, brands prefer to use custom luxury rigid packaging boxes, which provide a competitive edge to them.
Informational and Compliant: Features of Good Packaging
Do you want to know what is good packaging when it comes to the customers’ guide and trust? A packaging that is printed with all essential information about the inside product and industry regulations is called good or great packaging. It provides multiple benefits:
Help customers to spend their money confidently on desired products.
Keep the brand safe from penalties and allow it to sell the product under the regulations.
Win the trust of customers for the brand and increase repeat purchases.
Show the professional image of the brand.
Sustainable
Good packaging is not only good for the product but also friendly to the environment. It’s made of renewable, recyclable, and biodegradable materials (kraft, cardboard, cardstock, etc.), chemical-free inks, and water-based glues. Eco-friendly and sustainable packaging helps brands to win the trust of Eco-conscious customers. By using this type of packaging box, the brand can reduce its footprint.
In today’s market, eco-friendly packaging approaches have become essential for the positive image of any brand and to show responsible behavior.
Cost-Effective
Great product packaging is cost-effective in various ways. During the production, it is not only made of premium yet affordable materials but also printed with high-quality results at a low printing cost. Plus, a good packaging design also provides convenience during storage and shipping, saving storage space and shipping costs.
With their handy features, good packaging also helps brand owners to save the labour costs during product packing. Baked good packaging provides ease to bakers to pack their products in less time and effort.
Unique And Trendy
The good packaging design must be unique to not only stand out product but also enhance the users’ experience. The packaging box design should match the product features and other standards. It should meet the product usability and customers’ demands. There are different types of unique and trendy designs of custom product packaging boxes that are commonly use:
- Tuck End Boxes
- Gable Boxes
- Flip Top Boxes
- Two-Piece Boxes with Window
- Pillow Boxes
- Display Boxes
- Cherry Lock or Mailer Boxes
These are the seven most important features of good packaging that we have discussed above. We hope the knowledge of these features helps brands to choose the most suitable packaging for any type of product.
Where can You Purchase Good Product Packaging?
After learning about the characteristics of good packaging, if you are curious to know where you can buy these types of packaging boxes for your products, no need to fret. Silver Edge Packaging is one of the experienced, authorized, cooperative, and affordable packaging companies that can fulfill your dream of buying good-quality packaging. We have the knowledge of elements of packaging, design, printing, materials, finishes, styles, and add-ons, helping brands to get desired packaging solutions at low rates.
If you are the owner of a bakery brand, you can ask us to design custom printed bakery boxes wholesale that can bring more sales of your baked items.
Final Thoughts
Good packaging has all the characteristics that can help a brand achieve its packaging goals. It’s not only limited to just promoting the brand and protecting the item, but also perfect to showcase the product and enhance the user’s experience. A brand that wants to pack its products in a proper way first should understand the nature and then select the packaging that meets its product standards and industry compliance regulations.
If you need any guidelines or want to get an innovative packaging solution, get the professional assistance of Silver Edge Packaging. We have expertise, skill sets, and advanced technology to manufacture great packaging for your desired products in the right way.
FAQs:
Why is good packaging important for a product?
Good packaging is important for products to ensure the protection of products, their visual appeal, brand promotion, enhance user experience, and keep the earth safe from waste and pollution.
What role does packaging play in brand identity?
Packaging with the printing of branding elements plays an important role in showing the distinct identity of the brand to make a lasting impression on customers.
What makes packaging sustainable or eco-friendly?
The raw materials, including biodegradable and recyclable stocks, chemical-free inks, and vegetable-based glues, make it sustainable or eco-friendly for a green future.
How can packaging improve the customer experience?
With its handy design, all essential information about products, brand logo printing, and easy unboxing, packaging can improve the customer’s experience.
How does packaging ensure product safety during shipping and storage?
Packaging can ensure the protection of products during shipping because of its durability, fit size, protective inserts, strong locking mechanisms, and protective coatings and lamination.
What is the difference between functional and attractive packaging?
Functional packaging ensures the protection of products, the convenience of customers, and enhances the overall experience. On the other hand, attractive packaging increases the visual appeal of products, shows the brand identity, and creates emotional connections with customers.
