Complete Guide About Custom Packaging Inserts

Packaging is vital for brands to enhance customers’ experience and their brand’s perceived value. To make custom boxes more effective and doubly protective for the products, packaging inserts are highly important.

Initially, the Uneeda Biscuits company, now owned by Nabisco, began using inserts in 1896 to deliver product information innovatively. That inserts help them to not only convey product information but also enhance the unboxing experience and promote their brand.

Custom packaging inserts can showcase the brand image, protect products from damage, enhance the unboxing experience, and provide a luxurious backdrop. These are available in various types, such as foam inserts, corrugated, blister/plastic, and more. Before going into the in-depth research, let’s learn about what inserts are.

What are Custom Packaging Inserts?

Inserts are an essential part of the packaging that helps brands create a haunting unboxing experience and prevent product damage due to collision or unnecessary movement inside the box. These inserts are categories into two different types, such as:

• Box Inserts

• Promotional Inserts

When it comes to box inserts, these are an essential component of packaging and highly recommended to keep products safe from damage and breakage during showcase, storage, or shipping. These inserts have the possibility of various colors, graphics, and brand messages, not only providing a unique unboxing experience but also promoting their luxurious touch. These box inserts also add beauty to product presentation, such as the custom luxury rigid boxes foam inserts.

In comparison to packaging inserts, promotional inserts offer limited benefits. These inserts are used for promotional purposes or to guide customers about upcoming events or offers. Thank you cards, discount codes, vouchers, and product guides are examples of promotional inserts for packaging boxes. These inserts help brands to give an excellent boost to their marketing and get instant results.

Different Types of Packaging Inserts for Boxes

Having learned about the various types of box inserts, I, as a packaging expert, will now guide you in detail about both box inserts and promotional inserts, including their different types.

Let’s learn about the comparison between different packaging box inserts.

Comparison Table of Different Product Boxes Inserts

Here is the comparison table of box inserts:

Features	Foam Inserts	Corrugated Inserts	Blister/Plastic Inserts	Molded Pulp Inserts
Sustainable	No	Yes	No	Yes
Food Safe	No	Yes	Yes	No
Material	PU, EVA, EPE, etc.	Paperboard, corrugated, chipboard	HIPS, PETG, PET, PET	Wet Press, Processed, Dry Press
Uses	More delicate items	Provide required protection	Provide light protection	Provide moderate protection

Sounds interesting! Stay tuned with us to learn about them in detail, which can help you choose the right one for your product packaging.

Types of Box Inserts

Packaging inserts for boxes are available in various types, tailored to the protection needs of different products. The more delicate items need more secure inserts.  These inserts are named according to the materials used in their manufacture.

• Corrugated Cardboard Inserts

• Blister or Plastic Inserts

• Foam Inserts

• Molded Pulp Inserts

Corrugated Cardboard Inserts for Packaging

Cardboard inserts for packaging are a more affordable option for brands that want to add extra protection for their delicate items. These inserts are available in various thicknesses, depending on the physical nature and fragility of the products. Most commonly, E flutes and C flutes of corrugated cardboard are used to manufacture product inserts for boxes. They deliver an elegant and exceptional unboxing experience to customers, as well as highly important custom packaging inserts, due to their sustainable nature. You can use cardboard inserts for various delicate items, such as candles, beverages, mugs, food items, electronics, and other fragile items. Shirt cardboard inserts are also highly important in the retail industry.

Blister or Plastic Inserts

Blister and plastic inserts are used to pack lightweight items safely in the packaging. These are less durable than cardboard packaging inserts but provide the required protection and hygiene for various products. Brands commonly use blister or plastic inserts for pharmaceutical items, Food, and electronics. These product inserts are recyclable, but not an eco-friendly option. Chocolate boxes with inserts commonly come with plastic inserts to ensure the preservation of delicious chocolates.

Foam Inserts for Packaging

These are the most secure and pressure-resistant custom packaging inserts, providing ultimate protection for more fragile products, such as beard oils, perfumes, trimers, glassware, ceramics, gifts, and other high-end items. Eva foam inserts are the most commonly used inserts in the product packaging to pack small items with required arrangement and complete protection. Foam inserts packaging keeps products safe from breakage, scratches, and wear during storage, display, and shipping. They are more lightweight as compared to cardboard inserts but less eco-friendly.

Foam inserts for packaging also add a luxurious touch to products, such as cosmetics, jewelry, camera lenses, and other valuable items. Therefore, EVA foam inserts boxes are more essential packaging solutions to pack luxurious and more delicate retail items.

Molded Pulp Inserts

These inserts are the other side of the plastic inserts. Packaging manufacturing companies mold these inserts according to the physical nature of the products and their components or numbers. These inserts fit the products accurately and provide complete protection from damage due to sudden falls, collision, and mishandling during showcase and shipping. They are not food-safe and are commonly used to pack eggs, medical equipment, cosmetics, and baked items. As compared to traditional plastic inserts, they are more sustainable options. Some restaurants and food brands use molded pulp trays and plates to serve Food to their customers.

After learning in depth about the different types of custom packaging inserts, let’s learn about the different types of promotional inserts and their magical effects.

Different Types of Promotional Inserts

Promotional inserts are also available in various types according to the marketing strategies of brands. These product inserts work as informational and branding tools to help brands make long-term connections with customers. These are designed with brand logo, all essential guides, discount details, or contact information to deliver the message in a professional way to customers.

Thank You Cards

Thank-you cards are one of the most effective promotional inserts to appreciate customers when they purchase products from a brand. With the help of these cardboard thank-you cards, you can create a bridge of good relationships between brands and customers. These branding elements also encourage customers to make repeat purchases from trusted brands. You can pack thank-you cards in your printed mailer boxes with inserts to wow customers.

Personal Notes

Personal notes are like thank-you cards, but they are printed with a brand logo, marketing taglines, and other promotional messages to not only enhance the unboxing experience but also help the brand make a lasting impression on customers. With the help of personal notes, brands can communicate with their customers. Brands can deliver personalized perfume boxes with inserts that feature printed personal notes to win the hearts of customers.

Discount Codes

Brands follow various branding strategies to convince customers to make purchases of their products. Thus, discount codes are also included in the product packaging by various brands to provide not only a special discount on the first purchase but also to build customer loyalty for the brand.

These promotional inserts are also packaged in various types of promotional packages or PR packages to influence customers and brand influencers to appreciate the brand’s efforts. With the help of discount codes, brands can get more potential customers. If any brand wants its customers to feel special, it should use this kind of packaging inserts cards.

Informational Packaging Inserts Cards

Information or instruction packaging inserts are the best alternative to guidebooks. These custom packaging inserts provide customers with a comprehensive guide to the products, storage instructions, ingredient details, and all other essential information. These inserts help customers get the desired benefits from their purchased products, building a transparent relationship between customers and brands.

To maintain a long-term relationship with customers, use insert boxes with information cards.

Benefits of Custom Packaging Inserts

Packaging inserts have various benefits.

Custom packaging box inserts provide various benefits, including:

• Maximum Protection for Delicate Items

• Enhance the Branding Impacts

• Help Brands to Pack Their Products in Arrangement

• Provide an Appealing Unboxing Experience

• Provide Communication

Industries That Can Benefit From Packaging Inserts and Insert Boxes

Insert boxes and packaging inserts, such as foam inserts and paper inserts, play a crucial role in product protection, making the marketing task easier. Here is the list of industries that can benefit from using custom boxes with inserts and packaging inserts.

• Apparel

• Cosmetic

• Food

• Fragrance

• Pharmceutical

• Electronics

• Stationery

• Bakery

• E-Commerce

• Automotive

• Toys

• And Other Retail Brands

Conclusion

Custom packaging inserts hold great importance in various industries due to their multiple features and benefits. Packaging companies not only provide the packaging inserts ideas, insert printing, but also carefully manufacture insert boxes in various shapes, styles, and sizes to meet the packing demands of products.  If you want to purchase custom insert boxes with premium quality for your desired products at affordable rates, contact us.

We hope this article will help you choose the right packaging insert for your products, keeping them safe from damage and professionally promoting your brand story.